A unique opportunity to support the use of modern design techniques to build the world for happiness

We are a company looking to optimize the world for happiness using the latest design techniques. We build products and services that support individuals to make changes that will improve their happiness, and help organizations and governments to put in place systems that will improve the happiness of their employees, partners, customers, and citizens. Our name, Masamichi Souzou (正道想像), means “Correct Path, Imagined/Created” in Japanese.

We believe happiness is the ultimate design intent. In reality almost all activities we undertake are begun because we believe we will be better off or happier through their attainment. The problem is that most of society's activities are not motivated directly by a desire to improve our happiness, but rather focus on other outcomes, like the optimization of profit, or efficiencies.

And when these secondary aims are achieved, we are no happier, and in fact much of the society we have built through these optimizations is antithetical to our happiness.

We have been on the front lines of designing products and services for some of the world's top companies for the past 15 years. We take the same design toolkit (Design Thinking, Service Design, UX/UI Design, Systems Thinking, etc.) that we refined and mastered in various corporate settings, and apply it to the challenges individuals, organisations, and civic bodies face for the optimization of their happiness.