Our Thinking

Exploring a possible future where your world is optimized for happiness

We Built a Tool for Designing Your Happiness

We've spent over a decade studying happiness as a design problem. Omniana is what happens when that research becomes a tool: a personal operating system for understanding the people, systems, and things that shape your life, and making better decisions about all of them.

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Our Thinking

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Introducing Masamichi Souzou

Hello, world! Welcome to over ten years of thinking and experimentation on the nature and workings of happiness.

Our Story

The founding story of Masamichi Souzou — from personal happiness experiments to a company dedicated to designing the world for happiness.

Our Mission

We are Masamichi Souzou (正道想像), meaning 'Correct Path, Imagined/Created' in Japanese. We are a company looking to optimize the world's happiness.

Our Values

We have several values that help drive and guide our approach to designing the world for happiness.

Our definition of happiness

We've created our own working definition of happiness that helps to guide our work and efforts.

Personal Happiness Design

Your happiness is shaped by thousands of small decisions, habits, and environments. Personal happiness design applies advanced design techniques to the most important project you will ever work on: your own life.

Organizational Happiness Design

What would it look like if organizations optimized for the happiness of their people instead of just profit? We work with companies to redesign their culture, structure, and practices around what actually matters.

Civic Happiness Design

Cities and communities shape our happiness in ways we rarely notice. Civic happiness design applies modern design techniques to help towns, cities, and governments build environments that actively support human flourishing.

Evolutionary Basics

Happiness is not a modern invention. It is an evolved signal — a chemical sensation that tells us when our fundamental needs for survival are being met. Understanding this changes everything.

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Explore Our Insights

From the science of happiness hormones to the role of relationships, sleep, and creativity, our insights explore what research and design thinking reveal about living well.

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